AUDIENCE. Radio has reach. 86% of adults 15+ listen to radio on the average week day or just over 3m (3,043,000)**, and this figure is on the rise.
VALUE. Radio is cost-effective. Low media and production costs combined with minimal ad avoidance and loyal listenership of over 4 hours on average every week day. Without compromising on quality!
FLEXIBLE. Radio is a spontaneous medium. Short lead times offer a
quick turnaround from booking to air. Radio can work as a lead medium or as part of a cross-media solution.
VISUAL. Radio is the most visual medium in the world. As listeners engage with a radio ad, it evokes their own personal theatre of the mind.
TARGETED. Radio is efficient. Radio targets all consumer groups, those with buying power and also more niche markets. Specific solutions can be tailored to clients’ needs.
CONNECTS. Radio is personal. Consumers have a unique relationship with radio. They can relate to it - radio is engaging, entertaining, informative, dependable, trustworthy and immediate.
IT’S EVERYWHERE. Radio is a portable medium. Radio reaches people in relevant places - at home, in the car, at work, while commuting, out and about. It’s always there.
CREATIVE. Anything is possible on radio.
When you advertise, choose radio.
 and the Independent Broadcasters of Ireland.
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