If You Want to Be Heard is the theme of the fifth annual Choose Radio campaign, which aims to encourage advertisers to invest in radio advertising by demonstrating its power and reach. Jointly developed by the Independent Broadcasters of Ireland and RTÉ Radio, the campaign will broadcast on all 36 radio stations across Ireland from tomorrow (26thJune). Irish people have a unique relationship with radio, with 3 million adults in Ireland tuning in every day and listening for an aver...Read more
With 1,350,000 listeners, RTÉ Radio 1 is not only Ireland’s most-listened-to radio station but also the only station with over 1 million listeners. Ireland’s top ten most-listened-to programmes are on Radio 1, with 17 of the top twenty programmes on the station too. Serving diverse audiences, Morning Ireland recently moved up 3 places to number 16 in the Top 20 15-34s, while The Business and The Marian Finucane Show debuted in the Top 20 20-44s. Ireland’s only multi-genre ...Read more
Ireland’s national music and arts station is growing, having steadily built a winning relationship with discerning audiences: the station recently gained 1pt to 8% weekly reach, and maintained a 4% weekday reach. The move back to weekend listening continued on lyric as the station grew to 3% reach on Sundays. Lyric is many things: a supporter of live classical music in performance, publisher of new Irish works on the lyric label, educator via the lyric Outreach project, and e...Read more
Having maintained a national market-share of 7.5%, Ireland’s national music and entertainment station recently made gains to its weekday reach at (11% +15,000 to 409,000). This success, along with audience gains across the schedule for Colm Hayes, Will Leahy, Weekenders, Jenny Greene, Rick O’Shea, Michael Cahill and Dave Fanning, saw 2fm reap the rewards of national campaigns like the 2fm Dress Up for Barnardos and the massively successful 2fm Toy Appeal for St Vincent de Paul, which r...Read more
WLRfm broadcasts twenty fours a day to Waterford City and County. With studios and offices in Waterford and Dungarvan, WLRfm is one of the most successful stations in the independent sector and it's mix of music, news, sport and current affairs is hugely popular with listeners. Each week WLRfm reaches 71% of all adults living in Waterford City and County. WLRfm's daily share of radio listening in Waterford at 48% is more than Radio1, 2fm, today fm, Newstalk and lyric fm combined. PPI stati...Read more
Today FM is the number one station for 15 - 34 year olds and number one for 20 - 44 year olds - but the numbers alone aren't what set hearts pounding. What makes us the natural choice for all those people is our station's unique spirit. Today FM is the home of personality-driven radio in Ireland. Our programming is fun, imaginative and unafraid. We are the station to challenge mindsets - of our listeners, commentators, politicians and pretty much anyone else in the country with a ...Read more
Tipp fm has the 2nd highest Market Share of all radio stations in Ireland - a massive share of 57% Tipperary is the 2nd biggest county in Ireland so very valuable consumer wise. Tipp Fm has an AQH of almost 20,000 and almost 60,000 listeners listen to Tipp fm everyday. Tipp fm's breakfast show is No.1 in Ireland in terms of listenership for part of the programme. Our current affair's show 'Tipp Today' and our lunchtime show 'The Classic Cafe' are amongst the best in the country i...Read more
Dublin's New Sunshine 106.8 broadcasts a Better Music Less Talk format with an emphasis on easy listening, adult contemporary music, with a mix of country ,crossover,and Irish music. The station is now headed up by Joe Harrington an award winning broadcaster with vast experience in radio programming and management.Some of the well known celebrities who have joined the team include TV star Brian Ormond,former World Snooker Champion Ken Doherty, Sunday World journalist and author Amanda...Read more
SPIN South West is a focused radio service for 15-34s in the South West. Broadcasting from Limerick to Clare, Kerry, Limerick, North Tipperary and South West Laois, SPIN South West is The Most Music Station delivering 10 SPIN Hits in a Row, News at a quarter to the hour and the 5 Word Weather. SPIN South West is the number one choice for 15-34s across the South West Region. Locations: Regional / Multicity Counties :Clare, Kerry, Laois, Limerick, Tipperary Website: http...Read more
At SPIN 1038, everything is different from any other radio station on the market. SPIN’s style is unique, it’s young, lively and fun with an outstanding growth in listenership. When you hear it, you’ll know it’s SPIN 1038. SPIN is an aspirational brand. Spin 1038 is cutting edge, innovative and vibrant. While growing the stations listenership, Spin’s audience have grown with the station and 50% of our listeners are 25 + . We are ideally positioned to capture the first ti...Read more
South East Radio began broadcasting almost 23 years ago in October 1989. With 70,000* weekly listeners, it is the number 1 radio station in Co Wexford. South East Radio’s core appeal is to 35-49 year olds. The stations distinctive programming schedule appeals to specific demographics in County Wexford. South East Radio’s Morning Mix programme, winner of the GAA McNamee Award 2010 and the GSK Media Award winner 2011 for Consumer Broadcast News, is South East Radios anchor talk show p...Read more
Broadcasting to the Midlands and West, Shannonside Northern Sound is a name synonymous with quality and award winning broadcasting for the past 22 years. With nearly 100,000 adults in our franchise area, counties Longford, Roscommon and South Leitrim, Shannonside has an average quarter hour of 16,000 and a market share of 50%. Shannonside has been developing its online and social media presence over the past couple of years and is seen as a leader in the development of the broadcast indus...Read more
Cork’s RedFM is a music driven service broadcasting to Cork City and County on 104 - 106FM and online at www.redfm.ie . The number one choice for 15-34 year olds in this franchise area (Source: Ipsos MRBI JNLR 2012/1), Cork’s RedFM is well known for its quality programming, and has won 21 PPI Radio Awards in its 10 years of existence, including 2 for “Best on-air competition/promotion”. Contact us on 021 4865500 or email@example.com Locations: Local Counties :Cork Website : htt...Read more
When you need to speak to the Kerry market Radio Kerry delivers the listener numbers in both frequency and continuity. JNLR May 2012 shows that Radio Kerry has 85,000 weekly listeners – that’s 74% of the 116,000 available adults aged 15+in The Kingdom. 51.4% of these adults listen daily and on average 18,958 listeners are tuned in each quarter hour 7am to 7pm. So you can be confident that choosing Radio Kerry as your advertising medium ensures that your message can be hear...Read more
Phantom 105.2 – Music that rocks! For the finest mix of rock and independent music live from Dublin 24 hours a day. Our formula is simple – we just play great music. The perfect blend of everything from Classic Rock to Madchester, from Britpop to Punk Rock and everything in-between. Add to this plenty of brand new music from Ireland and the world and put it all together with a cast of characters behind the microphone and you’ve got Phantom 105.2. Tune into Richie and Michelle ...Read more
Ocean FM covers County Sligo, South Donegal and North Leitrim and broadcasts to an all adults audience. Our broad and varied schedule and our perfect music mix underpins our strong listenership across all ages but peaks in the 25-55 age group. Our PPI Award winning team leads the way in the region with local news, sport and current affairs. Winners of the 2012 IMRO Award for supporting Irish music creators, the station attracts strong listenership for its music programming. Our expe...Read more
Broadcasting to border counties, Northern Sound is a name synonymous with quality and award winning broadcasting for the past 22 years. With over 100,000 adults in our franchise area, counties Cavan and Monaghan, Northern Sound has the highest average quarter hour of all radio stations in the area with over 10,000 listeners at any given quarter hour between 7am and 7pm. Northern Sound has a solid market share (43.8%) which has been growing consistently over the past two years. In partner...Read more
Newstalk is Ireland’s national independent talk radio station, now reaching over 300,000 daily listeners nationwide. Newstalk delivers a highly desirable ABC1 25-44 urban affluent audience. We deliver engaging, foreground radio, encouraging our listeners to interact with us through traditional and social media. Locations: National Counties : Carlow, Cavan, Clare, Cork, Donegal, Dublin, Galway, Kerry, Kildare, Kilkenny, Laois, Leitrim, Limerick, Longford, Louth, Mayo, Mea...Read more
Midwest Radio’s franchise is Mayo and is one of the most successful local radio stations in the country. Our success is down to our ethos of being truly local and providing our listeners and advertisers with what they want and not what we think they want. Our all adult population is 103,000 with a weekly reach of 80,000. Market Share stands at 51.1%, Yesterday Listened is an impressive 61% and with an average quarter hour of 19,200 we command the greatest share of audience right through...Read more
Midlands 103 is a growing station with weekly audiences up 30% in the last three years. With 123,000 adults listening every week, it is the market leader across Laois, Offaly and Westmeath and tops all key demographics. The flagship programme is ‘The Midlands Today Show’ with an AQH (Average Quarter Hour) of 29,000 adults. Midlands 103 is consistently nominated for – and frequently wins – PPI National Radio Awards. Locations: Local Counties: Laois, Offaly, Westm...Read more
LMFM is the local radio station for counties Louth and Meath which is the largest franchise area outside of Dublin and Cork with a +15 population of over 230,000. The stations broadcast area stretches from the M50 to the border with Northern Ireland with a population of over 300,000 adults. 66% of the population is urban based. In listenership terms LMFM is the market leader attracting on average 34.9% of all minutes listened to radio in the North East. Our success is built on offering a vari...Read more
Kildare’s Kfm, 97.6/97.3 is county Kildare’s Local Radio Station, reaching more than 80,000 listeners, over 15 years of age, in every part of County Kildare. Kfm broadcasts a dynamic schedule reflecting the interests and passions of our audience. The emphasis is on quality music, news/current affairs and sport. Our flagship programme – Kildare Today – broadcasts three hours daily and reflects the issues that affect Kildare people and their communities, while, also, keeping a k...Read more
KCLR96FM is the station licensed by the Broadcasting Authority of Ireland to provide a full local radio service to the people of Carlow and Kilkenny. We’ve been on air since May 2004, operating from studios and offices in both counties with a team of full and part-time personnel. According to the latest independent JNLR/IPSOS MRBI radio listenership survey, KCLR is clearly the Number 1 Station in Carlow and Kilkenny with 67,000* listeners tuning in every week. Each day, in stud...Read more
iRadio is the number one choice for music amongst young adults throughout the West, North West, Midlands and North East. It's unique and innovative programming attracts 313,000 weekly listeners. 72,000 people wake up with Dave and Oonagh in the morning and a massive 96,000 people get home in the evening with Fergal Darcy. The iRadio brand is an essential part of every day life across the 15 counties covered by the radio station." Locations: Regional / Multicity Counties: Doneg...Read more
Highland Radio is Ireland’s Number One Local Radio Station according to the TNS/MRBI annual surveys. Broadcasting to the North West of Ireland, Highland have been the dominate force in local radio for almost twenty years. The target audience of the station is 20 Years +, however they do include programmes which are targeted at the under 20's. Highland’s Programme Schedule also places a strong emphasis on local news, current affairs and sports coverage as well as music programmes. High...Read more
Galway Bay FM was established in 1989 and serves Galway city and county. Our listened yesterday figure stands at 81,000, market share 25.8%, every week Galway Bay FM reaches 135,000 ears!! For 21 years it has and is the number one radio station for Galway. Our music is the top music from the 60’s, 70’s, 80’s 90’s, 00’s and today’s hit music. 7 days a week, 24 hours a day and 365 days of the year we give Galway everything they need to hear. Music, News, Current Affairs, Spor...Read more
FM104, Dublin’s Hit Music Station is the most popular station in Dublin. Synonymous for playing all the best music, combined with cutting edge news and sport coverage, comedy, entertainment gossip and the most talked about competitions. Pioneering programming & marketing initiatives ensures that FM104 is the station of choice for Dublin Adults and the sought after u35’s in the competitive Dublin radio market. Over 131,000 people now Like FM104 on Facebook, making it one of the ...Read more
Based in Bray, East Coast FM operates an extensive transmission network ensuring clear coverage throughout Co. Wicklow and surrounds. We pride ourselves on our professional programming, offering our listeners more music variety together with the highest possible standards in digital commercial production. Our programming is relevant to the area and the people living in it which in turn delivers a loyal audience to our advertisers. Entertaining our listeners is paramount all day long, from...Read more
Award winning Clare FM is at the very heart of the Banner County. The PPI Local Station of the year 2011 broadcasts to Co Clare and beyond with a target audience of 25+. From its Flagship current affairs show Moring Focus to its eclectic blend of music shows that range from Classic hits to traditional as well as up to the minute news and sports. Clare FM has its finger on the pulse of the Banner County. Locations: Local Counties: Clare Website: http://www.clare.fm Frequencies : 96.4...Read more
Beat 102 103 is Ireland’s first regional radio station It is the only station licensed to target 15-34 year olds in the South East of Ireland incorporating counties Wexford; Waterford; Carlow; Kilkenny and South Tipperary. Soon after its launch on July 1st 2003, it established itself as market leader among young adults across the region. Beat also consistently outperforms its national rivals Today FM and 2FM in both the All Adult and Under 35 market in the South East. The station is musi...Read more
98FM is Dublin’s Best Music Mix and Entertainment radio station. One of Dublin’s leading hit music stations, targeting all Dubliners between 25- 49 years old. 98FM’s strength lies in delivering The All Important Housewives with kids and the ABC1 demographics. Start your day with The Morning Crew – with Aidan Power and Claire Solan from 6am. Listen in to hear the world famous duo Dermot & Dave from 4pm on weekdays & stay up to date on all your celebrity gossip with Siobhan...Read more
Classic Hits 4FM is Irelands only multi city radio station broadcasting in Dublin and commuter belt, Cork, Limerick, Galway, Clare and surrounding counties. With 150,000 listeners Classic Hits 4FM is Ireland’s fastest growing radio station. The station offers listeners an alternative to existing formats of non stop music or talk only stations with a format employing intelligent conversation with great music driven by big name presenters in the lucrative 35-54 year old age demographic. ...Read more
Cork’s 96FM & C103 is Ireland’s biggest and most successful local radio operation. 197,000 people listen in each day and the stations’ have a market share of 40%. Boasting an AQH audience of 53,410, this is by far the largest of any other local station in the country. Cork’s 96FM is a classic hits radio station aimed at 25-44 year olds . C103 is a music and information station for adults in the County and City. Cork’s 96FM & C103 are among the best known brands ...Read more
Cork’s 96FM & C103 is Ireland’s biggest and most successful local radio operation. 197,000 people listen in each day and the stations’ have a market share of 40%. Boasting an AQH audience of 53,410, this is by far the largest of any other local station in the country. Cork’s 96FM is a classic hits radio station aimed at 25-44 year olds . C103 is a music and information station for adults in the County and City. Cork’s 96FM & C103 are among the best known bra...Read more
Q102 is Dublin’s “more music less talk” radio station, delivering a reach of 183,000 adults every week. The station targets Dublin’s 30+ Adults and delivers particularly strong reach in 30-54’s and Housekeepers with Kids. Q102 has grown it’s share dramatically over the last 2 years and it now commands an 9.5% share of all Dublin Adults across the hours of 0700-2400. Programming Format: Music to pick you up and make you feel good presented by personable DJ’s Target Audien...Read more
“The 3 Month Radio campaign with Today FM and some other regional stations launched the Any Pizza Any Size €9.99 message. We started in October 2011 and by end of January we had achieved the impossible - a return to pre recession sales or up 35-40% year on year. With an interest from many independent operators and a lot of other pizza operators we have opened 6 additional stores since October with another 10 planned before the Summer. Altogether an incredible success story helped hugely by our intensive radio campaign & Today FM.” Robert Pendleton, MD Apache Pizza  ...
This campaign was one of the most effective marketing activities we undertook during 2011 – a year in which our yogurt sales increased by almost 30% and our market share moved into double digits. Today FM’s nationwide reach amongst our core audience helped to strengthen our position in the Irish market. The Ray D’Arcy Show team demonstrated not only an understanding of our brand and our objectives, but great energy, enthusiasm and commitment to the campaign.” Emma Walls, Marketing Director, Glenisk ...
UTV Radio Solutions delivered on all objectives we set out to achieve in that our unique visitors soared to over 13,000, our registrations increased by 1,374and brand awareness increased with the professional production of our Doo-Lally.com jingle which became synonymous with our website. As a pure online e-tailer our marketing strategy in the future will certainly include radio as a key performer in driving traffic and reinforcing our brand...
“The sales results can be supported anecdotally by our sales representatives across the regions, who reported very positive feedback from pharmacists who felt that customers came in on the strength of the radio ad campai...
Luas has been involved with UTV Radio Solutions through the joint marketing exercise that was the Luas & FM104 Mystery Gig. We found UTV Radio Solutions excellent to deal with whilst organising a very successful evening for both brands and would have no hesitation in recommendi...
We have advertised on RTÉ for many years with great effect. The quality and mix of content and programming on RTÉ radio stations is a great fit for our target audience and continues to elicit a positive response from our custom...
"We felt that the response we received from RTÉ radio was brilliant and it will be a definite to include for Sightsavers response driven campaigns in the future". ...
The IRS innocent Big Knit campaign was a huge success for innocent. They went above and beyond the brief and their passion translated to the listeners which resulted in a phenomenal amount of hats knit for Age Action. The IRS campaign was a huge success for the innocent big knit. We reached a wide, previously untapped market through a feel good campaign with a very local fe...